Fitness Bands Are Often Abandoned Within Months

As you know, I’ve been a proponent of fitness bands in the past. They are on the forefront of fitness technology and, as the price continues to drop, they seem to be poised to become even more popular than they already are. However recent studies are now pointing to a new issue in the world and business of fitness bands: they are frequently abandoned only months after being purchased and used. While this doesn’t mean that sales are going down (in fact, they’re still strong and going up), it does mean that investors are now proceeding with more caution regarding the longevity of this niche in the fitness market.

The research firm Endeavor Partners has looked at the numbers and estimates that around a third of all fitness bands are abandoned and no longer in use after only 6 months of being purchased. A health care investment fund, Rock Health, says that according to Fitbit’s regulatory filings, only half of the 20 million users registered to Fitbit were still active within the first quarter of 2015. So what does all of this mean for fitness bands in general? It means that fitness bands are failing when it comes to engaging their consumer base and making the people who their products want to continue to use said products.

This doesn’t mean that people are going to stop buying fitness bands, yet. But it does mean that every customer that buys one isn’t necessarily a repeat customer and that there is also a lack of brand loyalty when it comes to fitness bands. People who no longer use their fitness bands aren’t going to recommend to their friends and family that they should buy one. They also aren’t going to be tempted to sign up and pay for premium packages, a source of growth for many fitness band companies. Hopefully these companies can figure out a way to renew interest in their products once they’ve been purchased and the novelty wears off because if not, there are going to be even more abandoned fitness bands in the future.

If you’d like to read more, the link is here.

Fitness Streaming Might Be the Future

Technology is changing everything, even things that you thought would be immune. One of those places where we see technology having a massive impact is in the health and fitness world. There are now apps and gadgets that can help us monitor everything from what we eat, to how many calories we burn, to even how much water we drink (or should be drinking). Now, technology has invaded the world of gyms and the actual physical part of “physical fitness” and is proving that it might be doing it better. Here are 4 reasons why fitness streaming may very well be the future of exercise:

  1. It’s cheaper: Gyms are absurdly expensive and frequently rely on large numbers of inactive members to subsidize those who go regularly. Not only is there a monetary cost (frequently reaching the $100s a month region), but there is also a time cost that’s involved in ferrying yourself back and forth. Streaming a fitness routine at home cuts down on both of these, something that gyms will never ever be able to do.
  2. Time flexibility: Going to the gym or using a personal trainer means carving out a set chunk of time that can’t be moved (especially in an appointment is involved). The flexibility of streaming means that you can do a workout of any length whenever you want and have the free time. If you only have time for a 15 minute work out you can find one, do it, and then move on with your day.
  3. Easier motivation: The ability to motivate yourself is so much easier when you don’t have to even leave your home to get your sweat on. Motivating yourself to work out in the comfort of your own home will forever be easier than motivating yourself to go to the gym every time you want to exercise.
  4. Goals: Many streaming services allow you to customize and search for specific exercises that target certain muscle groups. Planning and executing your fitness routine with certain goals in mind is so much easier when you have something guiding you during every step. Unless you’re willing to shell out for a personal trainer, you won’t find this sort of thing in a gym.

These are just some of the ways technology is changing how we make ourselves healthier. This doesn’t even touch on all of the new toys and gadgets that are coming out every day either; fitness is never going to be how we remember it.

If you’d like to read more, the link is here.

Even Fitness Professional Get Self-Conscious

Fitness professionals are people. I know that that seems obvious and that many will read that and scoff, but it’s important to recognize. Just because someone is in good shape and has dedicated their life to helping others, through both advice and example, doesn’t mean that they’re somehow immune to all of the rigors and stress that non-fitness professionals have to deal with. It might hard to imagine, but even people who are in great shape could have low self-esteem and issues with being confident in themselves and their bodies. People are people, no matter what their level of fitness is.

A noted Youtube fitness blogger named Cassey Ho is the perfect example of how this simple truth applies to everyone, regardless of how good shape they’re in. Cassey has been creating and filming online fitness courses for the past 6 years of her Youtube channel Blogilates and has had to deal with the standard internet examples of abuse and compliments. Unfortunately, the anonymity of the keyboard allows people to be truly cruel without having to deal with any sort of repercussions for their actions. It’s pretty much a guarantee that none of the people who piled abuse on Cassey’s page would ever say those things to her face. In response to all of the body negativity she was experiencing, Cassey made a video.

This video, called “The ‘Perfect’ Body” is an amalgam of just some of the most hurtful comments she received. She shows the world that she’s human and just as affected by these mean comments as a non-fitness professional would be. The video is a strong reminder that just because someone has made fitness their passion and career, it doesn’t mean that they’re immune to self-esteem issues and being self-conscious. It also shows the world that fitness professionals come in all shapes and sizes. Words can hurt and it doesn’t matter who’s on the receiving end. Hopefully this video goes to show that even those that seem the most confident are still human and can still be hurt.

If you’d like to read more, the link is here.

5 Habits of People Who Love to Work Out

Working out can suck. There’s no denying that most of the world doesn’t really take any pleasure in vigorous exercise; it’s difficult, can hurt, and makes you sweat and smell bad. That being said, exercise can lead to huge benefits and shouldn’t be ignored just because it’s uncomfortable. With that being said, here are 5 tips for working out that come from people who love to work out!bryan lockley and exercise

  1. Only do what you love: Those that are most successful when it comes to working out tend to do the exercises they love to do. Find out which type of exercise makes you happy and focus on it! Don’t go running if you know that you hate running. If you’re looking for cardio and don’t like running, there’s swimming and biking and all sorts of different exercises and activities that will get your heart rate up that you might enjoy far more. Sports teams are another example of fun things to do that will get your blood pumping and lead you towards health.
  2. Use feedback: Instant feedback makes everything better and means you’ll be more likely to keep the effort going. Instead of waiting to see if you’ve lost weight a few weeks down the line, get a fitness tracker so that you can get instant feedback about how many calories you burned. I wrote a blog post about a $12 fitness tracker (so you know they’re not all expensive) but they range in price and what they can do. Most will coordinate with your smart phone too so you’ll be able to transition it seamlessly into your life.
  3. Exercise with friends: Doing things alone is usually less fun than if you have some great company. Working out with people is not only more entertaining, but it also keeps you accountable to someone other than yourself. It’s one thing to let yourself down but it’s another thing to let both yourself and your friend down when you’re supposed to be exercising together.
  4. Go outside: The sun has amazing properties for your your physical and mental wellbeing. Working outside is so much better than working out in a room that is stifling and fully of other sweaty people grunting and wheezing their ways through their workouts. Nature will help you enjoy what you’re doing so much more and the wind in your hair will make you feel alive.
  5. Don’t let setbacks get to you: You’re only humans you will make mistakes. There’s no point in denying that cardinal truth and getting upset at the mistakes you make on your road towards health will do nothing except set you back and ruin your motivation to continue. Use your setbacks as a learning experience and try to avoid similar mistakes in the future.

These are only 5 on the 10 tips that this fantastic article has about exercise tips. Read more here to see the rest.

Is Group Exercise More Efficient Than Solo Exercise?

Exercise and the effort to get in better shape seems to be getting more and more complicated as the years go by. It seems as though there’s a new article coming out every week that contradicts previous articles and just sows more confusion about the most effective time to exercise, what we should eat while trying to get in shape, and which new diet fad really is the easiest way to lose that winter weight! One of the more recent developments in the world of fitness is group exercise classes and the “tribes” that are created from them. While the “tribe” aspect is really just a clever marketing scheme aimed at small groups of those who are passionate and think similarly when it comes to exercise, they’re becoming more and more of a reality in the exercise world thanks to companies like Soul Cycle and Crossfit.bryan_lockley_workingout

The traditional form of exercise is going to the gym alone and just working out and then leaving. People who work out like this are called lone wolves and they prefer the privacy that comes from working out alone and following your own routine with no regard for what others want to do. While some people say that joining a tribe that exercises in a way you love is the best way to go about losing weight and getting healthy, others think that the lone wolf approach is better because it forces you to rely on yourself and keep yourself motivated.

At the end of the day, people need to figure out the best way to exercise (it is, after all, the reason those articles keep getting written). So which is the most effective form of exercise? Well like so many other questions, it depends on the person and what they’re looking to accomplish. Those who need a group to keep them focused and motivated on exercising should probably find a tribe of like-minded individuals to exercise with. The only caveat is that these tribes are jokingly referred to as cults for a reason; they can be all consuming and take over your life. People who join tribes definitely shouldn’t close themselves off to making friends and taking full part in the activities, but they should also make sure that they don’t become absorbed and change as a person. People who have the motivation and know what to do should probably go the lone wolf route of exercise. There is no need to join a tribe (other than to make friends and have fun) if you have the motivation and know-how to exercise by yourself. The support system isn’t needed and you might not want to workout alongside everyone else if you don’t like the exercise they’re doing. Either way though, as long as you’re exercising and getting healthy then you’re on the right track!

If you’d like to read more, the link is here.

How to Maximise your Fitness Band

Fitness bands are becoming a more and more common accessory amongst both people who are in control of their health and those who are looking to start getting healthy and need the extra support. While they all seem to promise results and an easier way to keep track of your fitness and health, people still seem surprised when the weight doesn’t just fall off and when they need to actually put effort into their weight loss efforts. With that in mind, here are some tips to help you maximise your fitness band experience.

  1. Monetary Motivation: One of the best motivators for anyone trying to accomplish anything is money. Everyone loves to make money but people seem to hate losing money even more and so it makes a great motivator for weight loss. People always seem to have issues doing what they know is good for them (like exercise) and so the threat of monetary punishment is frequently enough to help tip the scales in favor of being healthier. There are a number of websites and apps that will create commitment contracts that stipulate how much money you would lose if you don’t meet your daily or weekly goals. Use these to add extra incentive to your health kick!
  2. Don’t Over-Complicate and Accessorize: One of the greatest things about fitness trackers is that they’re so easy and convenient to add to your daily routine. With that in mind, if you over-complicate the addition of your fitness band in your daily routine then you run the risk of making it a much less effective weight loss tool. Keep it simple and make sure that the addition of your band is as natural and seamless as possible to make sure that there are no excuses for using it properly.
  3. Be Realistic: One of the most disheartening things when trying to lose weight is failure or not reaching your goals. Keep it simple and keep those goals reasonable and realistic so that you can reach them and use that pride to further motivate you. Weight loss takes time and so don’t sprint out the gate during what will become a marathon.
  4. Support, support, support: Don’t do this alone. So many fitness bands have websites or apps attached to them that have a large and incredibly supportive community. No one will make fun of you for trying and these groups can be the extra kick you need to help boost your weight loss efforts into overdrive. Use them!

Hopefully these tips will help you use your fitness band better and help your weight loss goals! If you’d like to read more, the link is here.

2015’s Hottest Fitness Trends

2014 is dead and gone and with it are all of our failed New Years resolutions and the shame that came with them. 2015 is now here and with it come all of the same resolutions as 2014 but with a side of shame and a possibly some extra inspiration. To help all of those out there looking to lose weight, gain muscle, and get healthy, here are two hot new fitness trends that should help keep the pounds off and your goals in reach! These new trends are less about just gaining muscles and getting ripped and more about overall health and happiness.


This is the first trend that is picking up steam in the health world for a number of reasons including ease of access. Body weight training means exactly what it sounds like: using your own body as weights and for resistance when it comes to training. While this sort of training has been around for a while, it is getting more and more popular. The use of your own body means that this sort of training is perfect for people who don’t have time to go to the gym or who don’t have equipment. Your body follows you everywhere and so it can be used for training anywhere that’s appropriate. The lack of equipment also means that there is less of a chance for injury because the only weight you’re using is weight you can control. With the ability to workout anywhere and use any number of devices and immobile objects to help you, this training is rightfully getting more and more popular.


Function training can be seen as a natural and logical progression of body weight training. With less of a focus on muscle mass and more of a focus on posture, breathing, balance, and flexibility, functional training can be used for exercise as well as physical therapy having to do with muscles and joints. This has also become more popular because it is easier and more beneficial for the elderly and they’re taking a renewed interest in their health. People who work at desks are also adopting it to help with posture issues and back problems.

These are just two new exercise trends that are starting to gain steam and there will be so many more as the year progresses. If you’d like to read more, the link is here.

5 Healthy Tips For the Holidays

It’s that time of year again: family, friends, fun, and full bellies. Many of us overindulge our appetites during this time, and because we may be dissuaded by the cold from going outside, our mass increases accordingly. But do not be afraid! There are some surefire tips you can use to stay slim during these nippy months.

Healthy Habit Focus: Specifically, you should only be zeroing in on one habit that will keep you healthy, instead of juggling too many practices. For example, personal trainer Gunnar Peterson (of Kardashian and Vergara Fame) will choose to abstain from alcohol, or pass on appetizers or desserts. By limiting yourself to stick with the elimination of just one vice, you’re more likely to stick to your own rules.

New Playlist: When you’re working out, don’t worry about playing the same playlist over and over again. Instead load up with new music, but make sure the time totals the number of minutes you plan on working out. So, if you’re going on a 30 minute jog, load up six five-minute songs. That way, as soon as the music stops, you can too.

Go skinny on the buffet: If you’re in a buffet style setting, wander through first, so you know what you want to grab– as opposed to loading up from the start on anything your eyes fall upon. Also sit a considerable distance away from the food.

Approach Water Differently: It’s an absolute must that you stay hydrated. Also, it turns out that a lot of times when you’re hungry, you’re actually thirsty. Health recommends that you carry a glass of water with you in one hand, and your phone or bag in the other. By keeping both hands full, you’ll be less inclined to reach for that plate of hors d’oeuvres or sugary snack. Also, try drinking a spritzer made with seltzer and a twist of lemon or lime as a drink in between cocktails.

If you’d like to read more, the link is here.

Is There Going to be a $12 Fitness Band?

People use all sorts of excuses to prevent themselves from working out and making a positive, yet difficult, change to their lives. One of the major complaints people use as an excuse is how expensive the gear aimed at helping people to lose weight and get healthier costs; many existing fitness bands and exercise counters run into the hundreds of dollars. While the invention of fitness bands and the apps and programs that use them to their max potential have revolutionized home fitness and how people take control of their workouts, the cost in high enough that it prohibits all but the truly committed from giving exercise a shot and seeing the results for themselves. This sort of seemingly elitist attitude is a common complaint aimed at gyms, workout technology, and exercise programs that seem to cater towards those who are already in shape and don’t have to dig themselves out of the fitness hole they’ve dug themselves.

It seems as though these complaints, whether spoken or otherwise, have been heard and have gained ground; a company called Pivotal Living has announced that they are releasing a fitness band and app that only costs about $1 a month to use. Called the Life Tracker 1, this fitness band can do all of the things that it’s more expensive counterparts can do. While wearing it, you can keep track of how many steps you walk, how much you weigh, the quality of your sleep, and even how much water you’ve had during the day. With an accompanying app and a founder that used to work for Microsoft, Pivotal Living seems to be poised to take the fitness world by storm. By offering comparable service for a much lower price and a company that it committed to introducing this sort of technology to every home in the country, the Life Tracker 1 and Pivotal Living are looking to change the way people work out and live their lives by seamlessly integrating the two.

If you’d like to read more, the link is here.

Is DNA a Fitness Blueprint?

Everyone knows that DNA is the genetic code for life and how people think, act, and look different than the billions of other humans who walk this earth. See as how DNA is what makes us unique, it makes sense that it could also be used to figure out how our individual bodies are unique in the ways we gain, store, and lose fat and weight. A company is claiming that by analyzing your DNA, they can give you an accurate workout and diet plan that will help you shed the weight much faster than dieting and exercising on your own. By reading your DNA, the company claims that it can figure out how your body uniquely stores and burns foods and fat and then let you know how you can maximise your weight loss efforts.

To many this might sound too good to be true. It sounds so good that some doctors and genetic counselors are urging caution when using the company due to the relatively young age of genetic testing. They are also urging caution due to the fact there are definitely unscrupulous companies out there who are looking to make fast money off of people desperate enough to pay for their services. While that might not be the case for this specific company, it is important to realize that these sorts of services aren’t monitored or overseen in any way by the FDA and there’s no way to hold them accountable for whatever information they might release. That being said, if the claims are true then it’s very possible that the diet industry has found an enemy it will never be able to lose. It also means that the fight against obesity might be forever changed.

If you’d like to read more, the link is here.